Google Analytics is the world’s most familiar web analytic application, used by almost every website admin. According to Tech, almost all the top websites (Alexa rankings) use Google Analytics for their website.However, in most websites use Google Analytics to its full potential. Viewing daily traffic stats, page views, and traffic sources is a basic way of using Google Analytics.
As a webmaster, you can use it in a much more advanced manner and derive extremely useful insights that can be used to fine tune your traffic strategy and marketing campaigns.
In this post, I will show you a few ways, you can use the information generated by Google Analytics to improve your website’s content, fine-tune your SEO structure and generate more and more traffic for your site.
Increase Organic Traffic with SEO problems and showing Page Reports
One of the main things of tracking your website analytics is to identify loopholes and find ways to attract more traffic towards your site. In Google Analytics, you can do this monitoring the SEO queries and show Page reports.
But you first need to integrate your Google Analytics account with your Google Webmaster Tools account. Once both these tools are integrated, you can see the top performing SEO problems for your website that are getting the huge effect on search engines.
Here is what you should do this.
- Use the SEO report within Google Analytics to see clicks and impressions for your website.
- These are keywords for which you are already ranking well on Google search. You just need to improve the click through rate (CTR) for these keywords to increase your traffic.
To improve the CTR of these high-impression keywords,
- Keep your page and post titles around 55-60 characters, and meta descriptions around 156-160 characters.
Drive More Traffic Using Referrals Report
Your website traffic can mainly be divided into three categories – organic search traffic, referral traffic, and direct traffic.
To maximize your referral traffic, you can use the Traffic SourceàReferral report.
Find out the top websites that are sending traffic your way. Usually, your referrers fall in one or more of the following categories. Here’s what you can do with each one of them.
- Communities and Niche Forums:
To increase your traffic from communities and forums like Triberr , Reddit, and other niche specific groups, you should spend more time replying to different discussion threads. Try helping people with your answers and focus on creating value. At the same time, share your own content wherever and whenever you can.
- Blogs and Websites:
If a blog sends you a lot of traffic, focus on building a relationship with its owner and explore more and more cross-promotional opportunities. Link back to such blogs in your content, and regularly comment on their posts. Also, try contributing a few guest posts to those blogs.
- Social Media:
Identify the social network that sends the most traffic your way. Identify the post structure that is working the best for you. Increase your posting frequency.
To improve the conversion rate of your referral traffic, you can create specific landing pages or customized messages for different referral sources. You can use tools like Hello Bar to do this job.
Improve Blog Engagement Using the Content Overview Report
People visit your blog or website because of its content value. If your content resolves their problems their questions and helps them in any way, they’ll keep returning to your website.
So it is important to identify the content that is actually attracting more traffic. For this, you can use the Content Overview Report in Google Analytics application. Use it to find out your top performing content and identify trends from it.
Have a good look at the posts that are attracting the highest traffic. Identify any improvement areas and try to make them more comprehensive. At the same time, create new blog content that complements your popular content.
This will help you increase your reader engagement and the average user time for the site.
Based on the feedback objections.
- Identify other high drops off points in your conversion funnel and repeat the above steps on them to bring improvements for your blog.
Use Audience Reports to express your contents
If you run sell products on your website, you can boost your conversion rates significantly by providing personalized user experiences. For this, you can use the audience feedback in Google Analytics.
Using this report, try to identify content preferences of different audience segments on your site. You will most likely have multiple audience groups that are interested in specific content on your site.