SEO is the most effective technique for attracting traffic from search engines. Ranking on the first page of Google for competitive keywords in your niche can open gates of traffic world to your website or Blog.
However, while optimizing your Blog or website, you need to make sure that all your SEO activities are in line with Google’s guidelines and it’s recommendations. Because violating Google’s search engine guidelines can get your Blog or website penalized and, in extreme cases, de-indexed from its Google search results.
Luckily, till now if you staying away from a Google penalty, and still rank highly in search results, is much easier than your thinking.
So, How to do it?
Always create Original attractive and Detailed Content
If you people want to stay away from the Google penalties, never use duplicate or copied content on your website or blog. Because copied and duplicate content will get you so only in trouble with Google’s algorithms.
Always try to create original and high-value content is the best way to not only attract to your traffic, also regular search engine traffic, but also to stay in Google’s good looks book.
However, always creating a great and quality content requires time and your best effort. Really there is no shortcut for it.
Always make sure that every post you write in your Blog is so meaningful that your readers do not have to read anything else on the topic from others.
Create in-depth content because always Google ranks long form content higher in search results.
Make your content actionable and attractable.
Always try to include more of references and links to authority websites for better understand.
Do not Use a Guest Blogging for Backlinks .
That is why Google himself has come hard on any blogs or websites that use guest blogging purely for link building blog.
But now guest blogging is not entirely dead. You just need to be lots more careful while doing this .
To be more specific, you need to do the following steps:
Make sure that backlinks from your guest posts do not make up more than 25 to 35% of your overall link of your profile.
Remember do not ever try to use author’s bio link since Google doesn’t give it much value. Instead of it, try to use contextual links within your value content of your guest posts in your Blog. They are 5 to 10 times more valuable compared to other blogs.
Get Backlinks from your Relevant Domains
Over the last 2-3 years, Google has changed the way it evaluates the value of a backlink by their own way. It no longer gives as much importance to PageRank as it once used to before.
Now, the relevancy of your linking desire domain and its Blog authority, in terms of social media following and user engagement, is much more important for every Blogger.
As you can say that relevance is the new PR.
Web sites that have lots of backlinks coming from irrelevant websites are flirting with danger condition, and are most likely to be penalized by Giant Google.
So the next time you plan a backlinking strategy as soon as possible, make sure all your target websites are either within your neighbor or strongly related to this. Otherwise, you can easily get penalized by Giant Google.
If you have a lot of low-quality content with links or Spammy links pointing to your website or Blog, you can get into trouble Google algorithms and can be penalized for your site. To avoid this kind of word, you need to regularly monitor and clean up your link profile carefully.
You can do it easily from your Google Webmaster Tools dashboard.
Go to your > Google Webmaster Tools account
Select your website or Blog.
In the side menu, click on Search Traffic –> Links to Your Site(Website or Blog)
Now, click on “more” under the > “Who links the best”
Click on > “Download latest links”.
This will give you the list of all the links pointing to your website and which Google uses to rank your site.
Download this list for every 2,3 months and remove any spammy or low-quality links, using the disavow tool.
Diversify Your Anchor Text >
Until last few year, most SEO experts recommended to Blogger using keyword rich anchor text for your backlinks. This was used as a technique to rank higher on your target keywords for your site.
These are changed that you need to know.
Instead of using the keyword for your site “WordPress eCommerce plugins” repeatedly for all your desire backlinks, you should use different natural combinations of the same words and their synonyms word respectively.
The more branded keyword anchors you have, linking to your main page or your site, the more authority your links will have in Giant Google’s eyes.
Switch to a Website Design
Google wants all website owners to provide excellent user experience to their visitors as they want always, and also ranks websites with better in the search result.
Since almost 60% of all Google searches now come from smartphones, tablets, and other portable devices , Google strongly recommends having a mobile version of your website or Blog.
Google recently launched a new search engine algorithm update that prioritizes websites with a mobile version.
So you need to make sure that your website supports mobile visitors as well as other versions. The best way to do that is by using a responsive and a good looking website design that adjusts its dimensions according to the device it is viewed on other devices also.
For confirmation is your Blog or website is mobile friendly or not, you can use using this link (Google’s mobile-friendly test ).
If you want to make it really hard for Google to penalize your Blog or Website , build your website as a brand name in Giant Google’s eyes. Brands are much more likely to escape search engine penalties for you, as compared to other websites of Google, even if they have some strategy in their SEO strategy.
And even if they do get penalized, brands are much more likely to recover from the penalty.
Here are a few ways to know it
Create a professional, stylish and good-looking, well-designed and responsive website. You need to have all the brand name elements like a logo, a physical address and about 700 number on your contact page.
Build your social media following and engage your followers regularly as frequently possible. The more people follow you and engage with your site on social media, the stronger your brand image becomes. But make sure you do not manipulate social signals by using fake social media followers. Google can easily detect fake followers and will come hard at you if you’re caught them.
Create more backlinks with branded anchor text as possible. The more people search for you on Google with your brand name, the better for your brand image or Brand Logo.
The key to establishing your website or Blog as a brand is by building trust in the internet world.
Google wants to provide highly value and top quality traffic search results to your Blog or Website’s users that answer all of their questions. To rank well in Google search results, you need to play within “Google’s recommended guidelines”.
Thank you. If you have any problem regarding this, then please Comment on the below comment box.