Logo is not the name but a sign so that your readers know your blog, it helps in being recognized by others.
You know one thing, I did’t use logo in my earlier blog. I was not aware of its need, I was
unknowing moving a wrong way actually. But truth is having a cool logo is always going to help you in your whole life.
When I see a blog without logo my impression goes down. However, when I visit a blog having its unique logo my first impression is good. No, just a logo makes me remind of it.
I mean just think for a while which company you remember more? A company having Logo or a company without a logo. It is quite clear you will surely choose a company with logo. Today if all the country around the world are in competition, how will you recognize someone.
But you will know by a Logo on a dress, you are not going to read the name one by one. So it is quite simple an obvious if you want your brand to grow, you must use logo.
It will always leave good impression to your readers, yes I am reading to a blog who have its identity. It is very much important to grab the first impression from your readers. This will help you to know your blog just by a small symbol.
When you are in a business you must have your own identity. Identity means trust, I guess you know very well how important it is to build trust. If your readers don’t trust you why are you in the business